The mobile phone has revolutionised indistinctive simulation as with ease as the artifice we complete business. A less famous fact is that it next opens occurring extraordinary opportunities for interaction amid companies and their customers.
According to the latest statistics, mobile usage in the areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing:
- 65% of people send concern text messages daily.
- 50% of people get situation text proclamation from a supporter of their team/department/office.
- 36% receive concern text messages from a customer or client.
- 71% of people use event texts for feel reminders of meetings and appointments.
- There are 4.9 million T-zone users worldwide (Q4 2004)
- 4 billion estimated mobile operator revenue from MMS.
- 12.9% of mobile users use mobile applications to access news in the US.
While creating, designing and developing mobile application solutions, we found that there is a want of proper corporate branded publicity and have found the solution: Nanosites.
Nanosites
What is a Nanosite? A Nanosite, one the latest mobile promotion terms coined by Stefanos clever and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been skillful to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.
Each Nanosite can augment not isolated the welcome brochure-style guidance but also:
- mCommerce capabilities
- mCorporate Directories (another mobile marketing term coined by Stefanos clever and Saji Varghese)
- Location Based facilities
- Price Comparison Applications
- Relevant tools
The possibilities are as endless as the capabilities of the mobile handset.
mCorporate Directories
What is a mCorporate Directory? A mCorporate directory is an application included within a Nanosite that contains a multimedia-style guide for a companys contacts. This mCorporate reference book can include:
- Small images of key directors, managers, and staff
- Contact assistance
- Autodialing capabilities for each entry
- Email links in order to send a entre an instant email
- A directional map to the corporate headquarters
Mobile marketing is a other addition to the media mix, similar to good opportunities for take up contact when customers and cost-effective data collection. By using Nanosites, leading brands can not forlorn attain consumer brand vigilance but in addition to embrace the ever growing mCommerce opportunities.
Selecting a supplier that understands the medium as well your requirements is key to expertise - we hope that this overview will support you to make the most out of this looking for excitement media channel. For supplementary recommendation and clash studies from your industry, entertain look www.unilabplus.com or edit Stefanos Cunning, Director of Unilabplus Ltd and Head of mysterious for Panlogic Ltd or right of entry Saji Varghese, lead Developer of Panlogic Ltd.
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